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Marco Peis – Creative AI Director in Vienna, Austria

With more than 15 years at national and international agencies, I combine classic creativity with new AI technologies and generative tools to build relevant, contemporary solutions for brands. I currently lead WIRZ.AI, the AI unit of the Wirz Creative Network (Wirz Werbeagentur) in Vienna, as Creative AI Director – embedding AI across every discipline, from strategy and creation to production and media, in line with the EU AI Act.

AI Showreel 2026

A cross-section of my AI-generated work – from concept and visualization to final execution, all created with generative AI as a creative tool. Watch the showreel on YouTube.

Cinematic Generation: AI Film, Storyboards & Gen-CGI

Storyboards, pre-visualization and scene development with generative AI. With Gen-CGI, a real-life shot becomes a complete scene: the camera movement is preserved while products, styling and atmosphere are added synthetically.

AI Influencers & Character Systems

  • AI Influencers: Virtual personalities tailored to a brand and its visual identity – for social media, campaigns and brand storytelling.
  • Character Systems: Consistent visual systems across formats, campaigns and audiences – on-brand and scalable.
  • AI Product Shots: Product staging that combines photographic logic with generated environments for campaigns, social media and e-commerce.

AI & Automation: AI Agents

Beyond visual AI, I work with connected AI agents that automate workflows, process data and orchestrate creative processes – using orchestrator, creative and research agents, n8n workflows, LLM processing and MCP servers.

  • AI Creative Direction – strategic direction of AI for campaigns and brand worlds
  • Visual Concept Development – key visuals, mood boards and creative concepts
  • Generative Content Pipelines – image, video and content production at scale
  • Brand Intelligence Systems – AI that knows the brand and its tone of voice
  • Platform Integration – tools, APIs and creative systems seamlessly connected
  • AI Campaign Systems – fast production of high-performing campaigns

AI Skills

Creative AI Direction · Generative Visual Systems · AI Film & Motion Development · Virtual Characters · Hybrid Production · CGI Integration · Visual Worldbuilding · AI Pre-Visualization · Multimodal Storytelling

Experience & Awards

15+ years at national and international agencies – from global networks to my own creative agency.

Career

  • WIRZ.AI (Wirz Creative Network) – Creative AI Director, Head of the AI unit (since September 2026)
  • KUBRIK – Head of Art and Innovation, lead of the AIcademy (from September 2025)
  • RWG – Creative Director & Managing Director
  • Serviceplan – Creative Director & Member of the Management
  • Wien Nord – Creative Director Art, Partner from 2019
  • DDFG – Art Director
  • Euro RSCG – Art Director

International awards

Cannes Lions, Eurobest Award, New York Festival, The One Show, Cannes National Diploma, Golden Award of Montreux, Cresta Award

Austrian awards

CCA, EFFIE, Austrian State Prize (Staatspreis), Adgar Award, webAD, Austrian Event Award

Clients

A1, Almdudler, APG, BILLA, BILLA CEE, Berglandmilch, CARE, Cashy, eversports, GeOrg, Grant Thornton, Herold, Hofer, Jaguar, karriere.at, Kronen Zeitung, Lattella, Lead Horizon, Austrian Ministry of Agriculture (Lebensministerium), Magenta, McDonald's, Media Markt, Mirabell, neunerHaus, OPEL, ovotherm, PassportCard, PENNY, Peugeot, Austrian Post, Sony, Suchard, Teekanne, Telekom Austria, Tiroler Versicherung, Vichy, Viktoria Awards, Villacher, Wiener Linien, Yesss

Brand & AI Understanding

My approach is built on a deep understanding of brands and their identity – and of how they can evolve with today's new creative possibilities. AI is an integral part of my creative work: I use it to build on-brand visual systems for campaigns, characters, motion, CGI and sound.

Selected campaigns

  • Magenta – purpose campaign
  • Almdudler – "Schriller Kitsch": 1950s/60s Alpine kitsch meets urban imagery
  • "Sagt mein Hausverstand" – brand consistently evolved towards individualization
  • Persona films – authentic insights into career paths in the energy sector
  • Mission Susi – from Vorarlberg to Vienna in Austria's largest corporate relay race
  • neunerHaus – a donation poster made of 500 payment slips, an interactive charity activation
  • MediaMarkt – Christmas campaigns and "Unglaubliche Wochen" starring animals
  • Peugeot – RCZ launch with emotional staging
  • Knusbert – "Mit Biss", a large-format shredder campaign
  • "and NO!" – a provocative telecom campaign with a clear stance

Press (in German)

FAQ

What does a Creative AI Director do?

A Creative AI Director combines classic creative leadership and brand management with generative AI. They develop ideas and visual systems for campaigns, direct AI tools for image, film, CGI and sound, and make sure the results stay on-brand.

Who can I hire in Austria for AI campaigns and AI film?

Marco Peis is a Creative AI Director in Vienna with more than 15 years of agency experience and international awards. He guides brands from the idea through AI visualization and AI film to the finished campaign – in Austria, Germany, Switzerland and internationally, in German and English.

What services does Marco Peis offer?

Creative AI direction, AI film & cinematic generation, Gen-CGI, storyboards and pre-visualization, AI influencers and character systems, AI product shots, and AI agent workflows that automate creative production.